Annual Report 2013

Sustainable Performance

IN SEARCH OF SUSTAINABLE RESULTS, THE BANK IS DRIVING GOOD PRACTICES WITHIN ITS CHAIN AND VALUES EXCELLENCE IN ITS RELATIONSHIPS
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In line with its strategy of generating sustainable results, Banco do Brasil (BB) is channeling its efforts towards business efficiency and productivity, excellence in relationships and the conscientious use of natural resources. This chapter introduces the bank’s assumptions, initiatives and results on each of these fronts. This transparency strengthens the institution’s commitment to its shareholders, employees, customers, suppliers and civil society and the market in general.

The first part of this chapter covers the bank’s consolidated performance and the highlights of each line of business. This section highlights products with a socioenvironmental bias and a series of charts and tables facilitates the analysis of how the results have evolved over the last three years. This scope also contains the bank’s intangible assets.

After that, the relationship with each stakeholder is described, including the assumptions and engagement strategies, the initiatives segmented for each stakeholder group and the achievements for the year. Lastly, the bank’s environmental performance is presented, both by reporting the actions within the Água Brasil Program, and the accountability report concerning environmental indicator management.

The bank’s attitude as a driver of good practices and its commitment to Brazil’s development require a combination of these three aspects: economic, social and environmental. Read below about how this attitude is translated into business relationships and initiatives.