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Community


BB recognizes and respects the cultural values of every community where it operates, seeking to effectively contribute to the generation of wealth and income and sustainable economic development. To this end, it participates in projects to improve the social conditions of the population, specifically through the actions of Banco do Brasil Foundation.


Banco do Brasil Foundation


R$118,6 million
The Largest Social
Investment in the History of the Foundation

In December 2010, Banco do Brasil Foundation celebrated 25 years of activities in support of sustainable development, with special emphasis on the reduction of social inequality and the promotion of citizenship. Over this time, filled with learning experiences, the Foundation evolved from being a mere financing agent for projects organized by other institutions to an organization dedicated to the structuring and improvement of its own programs.

Many players and protagonists, from the North to the South of Brazil, contributed to this search for authentic social transformation. In this process, the synergy with the community, reflected in the replication of social Technologies, has been the hallmark of our accomplishments.

To promote the social development of the country, the Foundation has invested increasing amounts in Education and Culture, and the Generation of Income and Employment. As can be seen in for following chart, this evolution reached its high point in 2010,with the execution of the largest budget in the history of the Foundation. This amount was used for activities to improve the living conditions of 273,000 people, direct participants in the projects throughout Brazil.



Social Investment

R$ thousand




CATAFORTE – Solidarity Logistics



Recycled material for sale, Brasília (DF).

Since 2002, the Foundation has been active in efforts to collect and store recyclable materials, strengthening solidarity initiatives undertaken by waste forager organizations, both to add value to the products collected as well as to spread the culture of environmental responsibility.

In 2010, this strategy was reflected in the execution of the Cataforte Project, a partnership with the Ministry of Labor and Employment, through the National Bureau for Economic Solidarity – MTE /Senaes. The Project is focused on training approximately 10,000 foragers of recyclable materials, organized in more than 200 supportive organizations. It is remarkable not only for the amount involved – R$ 16.800 thousand – but also for the high social impact of the actions put into practice.


Delivery of the CATAFORTE Project truck,
São Paulo (SP), Dec/2010

Beginning in July 2010, the Foundation initiated talks with the BNDES, Petrobras and MTE/Senaes to develop new integrated and complementary actions to strengthen the infrastructure of the waste forager collectives and help to expand their operational capacity for collecting, transforming and selling their products. The partnership was called Cataforte – Solidarity Logistics.

On December 23, during the Expocatadores 2010 exposition in São Paulo, SP, the first truck purchased with funding from the partnership was delivered. Then President Lula, President-elect Dilma Rousseff and the president of Banco do Brasil, Aldemir Bendine, attended the ceremony.




Delivery of the CATAFORTE Project truck, São Paulo (SP), Dec/2010.


The project focuses on training of approximately ten thousand recyclable materials pickers, organized in more than two hundred enterprises Ventures


R$ 20 million
Invested in the Reapplication of PAIS Social Technology

PAIS Social Technology involves simple techniques for promoting agro-ecological production and sustainable development. The goal is to assure adequate nutrition for farm families and to generate income through the sale of surplus production.

Between 2005 and 2010, the Foundation invested more than R$45 million in the implementation of 7,546 PAIS projects in 22 States around Brazil. The largest amount of funding was invested in 2010 – R$ 20 million that is the result of strategic partnerships established with various organizations, especially an agreement signed with the BNDES.

During 2010, the I National PAIS Conference was held, an event that made it possible to exchange information and experience to improve activities in the communities and enhance the benefits of technology. Relevant issues were discussed with the producers, such as sustainability and various aspects of production, processing and sale.




 
PAIS Unit, Guapimirim (RJ). Sales of products at the I PAIS Conference, Brasília (DF),
May/2010.
 


Based on the I Conference, improvements were achieved in bringing surplus product to market and sale of product for use in school lunch programs as well as other markets. Moreover, efforts were made to improve the process of reapplication of the technology, based on a study of the principal difficulties in the execution of the project. The systematic organization and study made it possible to improve planning and monitoring of activities, contributing to the achievement of the intended social objectives.



Unidade PAIS, Caxias (MA).

Another highlight of 2010 was the I AABB Comunidade (AABB Community) National Meeting held in August in the city of Luziânia (GO). For five days, project coordinators and teachers came together to discuss important issues regarding the global technology and the acquisition of new knowledge.


I National PAIS Conference, Brasília (DF)
May 2010.
I National PAIS Conference, Brasília (DF)
May 2010.
   
AABB National Community Conference Luziânia (GO), August 2010. AABB National Community Conference Luziânia (GO), August 2010.


The AABB Comunidade is one of the Foundation's most traditional organized programs, the result of the partnership between Banco do Brasil, the National Federation of Athletic Associations (Fenabb) and municipal governments throughout Brazil. In 2010 this initiative was operating in 402 municipalities, providing sports, recreation and cultural activities to more than 51,000 students between the ages of 7 and 18 that are enrolled in the public-school systems.



Teachers and Children at the AABB Comunidade, Aparecida do Taboado (MS) .


Investments In Foundation –
BNDES Partnership – 2010 R$43,9 million

Throughout its existence, the Program has developed many activities for the participants in the projects. In this category, in 2010, the highlights were Voices of Brazil, Cooperative Games and Education for the World of Work. The first is designed to promote music through the formation of choirs, the second is designed to promote cooperation as a value for young people, and the last is for guidance to young people to help them reflect about the job market and make conscious choices with regard to this topic.

The Foundation and the BNDES signed a mutual financial and technical cooperation agreement to promote reduction in inequality, social inclusion and regional development, with investments of R$ 200 million over a five-year period.



In 2009, in view of the fact that the activities of the Agreement began at the end of the second half of the year, there was not enough time for the funds to be fully invested. In 2010, this challenge was overcome with the complete investment of the funds budgeted for the fiscal year as well as the amounts remaining from the previous year.

The funds from the partnership have been used for the reapplication of social technologies, structuring of community projects, both urban and rural and the development of production chains and territories.









Food fair for family farmers Governador Valadares (MG)

International Solidarity Connection


Brazil's border areas have presented major challenges, especially in the social arena. The Brazilian government has been seeking to develop cooperative projects with neighboring countries to facilitate joint solutions to help the local populations.

In this context, the agreement signed between the Foundation and the Interamerican Development Bank (IDB) is an important contribution. The partnership will invest R$4 million in the management of supply chains and the establishment of four Social Technology Reference Centers in border areas, to disseminate knowledge and methodologies that can improve quality of life in the communities.

Frontier Regions Made a Priority for Establishing Social Technology Reference Centers.

Go to the Banco do Brasil Foundation 25 years Report and learn more details about the performance of the Institution.

 

 

 

 

 

 

 

 

Banco do Brasil Apprenticeship Program


The Banco do Brasil Apprenticeship Program, originally called the Teenager Worker Program, is based on Law 11.097/00 (the Apprenticeship Law) and enabled 25,818 young people from families earning up to one-half the regional minimum wage per capita to receive professional training, income and the prospect of acquiring work experience in more than 2,500 Banco do Brasil branches around the country from November 2000 to December 2010.

The program offers benefits that are different from those of other companies, such as medical and hospital plans and a program of Professional and Vocational Counseling. Participating teens must be between 15 and 15 years and 10 months of age, demonstrate good academic performance and have be at least in the seventh grade in school (daytime hours) in the case where a compulsory eighth-grade education is required, when the nine-year system was instituted by Law 11.274/2006.

The total investment in this program is more than R$62 million per year, which includes a regional minimum wage, nutritional assistance, meal tickets, transportation vouchers and health insurance. At the end of 2010, BB had 4,603 apprentice workers enrolled in the program.

The project represents the continuation of an initiative of more than 40 years of offering opportunities for thousands of teens all over Brazil.

The Banco do Brasil Apprenticeship Program has made improvements over previous programs designed for this public, principally with regard to apprenticeships, while maintaining the objectives of contributing to the training, personal and professional education of young people — including improving their quality of life. This is part of the development of a productive and remunerated activity combined with theoretical training now being entirely carried out by the institution.


 
Launching of the new Apprenticeship Program of Banco do Brasil.    


Key figures of the Apprenticeship Program of Banco do Brasil , including the Teenager Worker Program and Young Apprenticeship Program


25,819 teenagers entered the Program between 2001 and 2010
4,603 teenagers in the BB apprenticeship process
2,029 male teens
2,574 female teens


Ethnic Groups


18 indigenous
1,903 white
469 Afro-Brazilian
20 Yellow
1,453 mixed race
740 not stated

Program Scope


805 municipalities assisted, throughout the country
2,503 Banco do Brasil units


Student Trainee Programs


The Student Trainee Program at Banco do Brasil contributes to the quality of education providing practical experience for the student and complementing the process of teaching/learning in the training of the student.

To participate in the Program, the student must be at least 18 years old, enrolled in school and participating regularly in high school or college, and be enrolled with at least one of the integration agents that are part of the Agreement. Banco do Brasil grants benefits to its interns, such as scholarships, transportation vouchers, meal tickets and vacation pay.

At the end of 2010, Banco do Brasil had 9,382 trainees and the investment in the program exceeded R$50 million for the year.


Digital Inclusion


Banco do Brasil by itself or through its Foundation, has facilitated the installation of digital workstations and community telephone centers to help prepare children and young people for the challenges of today's society, based on information technologies and communication.

These are ideal areas for learning and cultural exchange, where now only beginning level courses in information technology and Internet access are offered, but also, in some cases, banking services and equipment for community radio stations.

Through its Digital Station Program, the Banco do Brasil Foundation helped install 243 "digital stations." The Community Telecenter Program of Banco do Brasil provides access to technology and digital inclusion in the nearly 1,200 Telecenters throughout Brazil. The equipment used in the Community Telecenter Program comes from the constant upgrading of the technological installations at the Bank.


Children and Teenagers Fund


Banco do Brasil's Program to target Income Tax donations for the Children and Teenagers Fund (FIA) is designed to support the policies of the system to guarantee the rights of children and teenagers, and at the same time encourage citizen participation – through its clients and volunteers – as a transformational force in society.

The Children and Teenagers Fund consists of bank accounts created to receive funds from government sources and individuals as well as companies that can only be used for financing programs and activities to protect children and teens, and projects that are included in the following areas: protection against child abuse, exploitation and violence; the guarantee of the rights of children and teenagers in socially vulnerable situations; and open environment social-educational care as called for in the Children's and Teenager's Law. Contributions are encouraged through deductions from income taxes of individuals and corporations. The funds are managed by the councils for children and teenagers at the national, district, state and local levels and are monitored by the Public Prosecutor's Office.

In 2010, around R$ 11.8 million was allocated by Banco do Brasil to the FIA. Other donations were recorded from both customers and employees of the BB that will allocate an additional R$ 948,000 to the Children and Teenagers Fund through donations from individuals.


FIA Onlending

(R$ million)



It is important to point out that because of the results obtained by the Bank, higher funding was earmarked to the Children and Teenagers Fund. Since 2009 the Bank has been supporting initiatives by employees and volunteers to participate in agencies that work with a system that guarantees the rights of children and teens. In 2001, the 31 projects reported below received these funds, resulting in a total pass through of R$2.5 million.


State City/Municipality Project Title Proposing Entity Project VR (R$)
AM Manaus Pipocas – Projeto Integração Pedagógica e Oportunidades Criativas de Atendimento Social Centro de Formação Vida Alegre 100,000.00
BA Salvador Cidadania, Tecnologia e Musicalidade Olodum CDI – Centro de Democratização da Informática 99,711.60
CE Crato Ações Culturais para Povos Rurais Projeto Verde Vida 100,000.00
GO Aragoiânia Um Raio de Sol no Meu Caminho Centro de Referência Raio de Sol 96,000.00
Aparecida de Goiânia Projeto Futuro Legal CMDCA Aparecida de Goiânia 100,000.00
MA Olinda Nova Núcleo de Democratização do Esporte e Lazer Comunitário Instituto Formação 80,000.00
MG Ibirité Garantir Melhor Acolhida na Casa Abrigo Centro de Libertação da Mulher Trabalhadora 34,400.00
Itauna Obras Sociais da Paróquia Nossa Senhora da Piedade Recriando Caminhos 26,000.00
Lagoa Santa Caiu na Rede é Midia Conviver Saber Social 86,159.69
Nova Lima Circo de Todo o Mundo Centro de Recreação de Atendimento e Defesa da Criança e do Adolescente 100,000.00
Antonio Carlos Faça Uma Criança Feliz Escola de Menores São Vicente de Paula 99,733.08
Montes Claros Profissionalização da Guarda Mirim de Montes Claros Associação Mantenedora da Guarda Mirim de Montes Claros 99,000.00
Montes Claros Fundação Educacional de Montes Claros Juventude Cidadã – sua ginga, seu toque e sua dança 59,240.01
Montes Claros Pastoral do Menor São João Batista Oficinas da Pastoral 98,058.62
Montes Claros Diversa Idade – Cidadania e Sexualidade GLBT na Adolescência Movimento Gay das Gerais 86,710.20
Montes Claros Solidariedade Congregação das Irmãs da Sagrada Família 97,097.79
MT Cuiabá Oficina Sócio Educativa Tecendo Cidadania Creche Filantrópica Boa Vontade 36,000.00
MS Campo Grande Recanto da Criança 2011 Recanto da Criança 100,000.00
PR Irati Uma Chance para o Futuro Associação dos Moradores do Bairro Rio Bonito 99,000.00
PE Olinda Musicanto, Ecos da Inclusão ADEPE – Associação de Deficientes Peixinho 66,400.00
RS Sapucaia do Sul Cidadania - Cursos Profissionalizantes Comitê de Cidadania Contra a Fome e a Miséria 100,000.00
SC Garopaba Música na Comunidade – Projeto Grupo de Música – Projetos Básicos para Violão Ação Social São Joaquim 56,050.00
São Miguel D'Oeste Jovem, Educação e Profissionalização Lions Clube São Miguel D'Oeste 24,636.00
SP Campinas Trampolim – Um Salto para o Futuro – Projeto Aprendiz Casa de Menores de Campinas 70,580.00
Peruíbe Projeto Espaço Amigo Centro Ecumênico Frei Tito de Alencar 100,000.00
Ribeirão Preto Comunidade no Transformar na Medida Associação Transformar Ação Sócio Comunitária 100,000.00
Ribeirão Preto Prevenção Também se Ensina FRASOL – Fraternidade Solidaria São Francisco de Assis 37,870.00
Ribeirão Preto Cidadão Mirim Organização Cidadania Ativa – OCA 100,000.00
São Paulo Construção do Hospital do GRAACC Grupo de Apoio ao Adolescente e à Criança com Câncer 100,000.00
São Paulo Projeto de Volta para Casa Associação Beneficente Santa Fé 100,000.00
SE Lagarto Cinema nos Bairros Rotary Clube de Lagarto 72,350.00
TOTAL BRAZIL 31 2,524,996.99


BB Volunteers


Banco do Brasil has been working to encourage volunteer activities among its employees, both active and retirees. It carries out this effort through various initiatives, such as: training for volunteer work and recognition of this work through financial support for projects in which BB employees are volunteers. The Bank supports the creation of citizenship committees making available empty spaces in its facilities and granting exemptions from banking fees.

As a way of providing financial support for the projects that have the involvement of its volunteers, the BB Volunteers Project was created in 2004. The BB Volunteers Project is the result of a cooperative effort between Banco do Brasil and the Banco do Brasil Foundation to support the implementation of voluntary social activities that promote the generation of income and employment, being implemented by civil nonprofit organizations.

Strengthening its position, in 2010 the project added two categories for enrollment of proposals: conservation and recovery of water resources and the adaptation of communities to climate change. Through this partnership the 46 projects listed below received support in excess of R$3.5 million.

State City/Municipality Project Title Proposing Entity Project VR (R$)
State City/Municipality Project Title Proposing Entity Project VR (R$)
AC Brasileia Sociedade de Desenvolvimento Ambiental do Alto Acre – SDAC Alpinistas da Floresta – Manejo Sustentável de Sementes Florestais Nativas  100,000.00
AM Manaus Instituto Tecnológico Alternativo de Petrópolis do Amazonas Vicente Ferreira da Silva Rede de Empreendedores Digitais de Petrópolis – Amazonas 91,110.00
BA Catu Associação Beneficente e Comunitária São Judas do Bom Viver Projeto Recicla Cidadania 99,331.00
BA América Dourada Associação Des. Rural e Agropecuário de Prevenido Processamento de Polpa de Frutas 100,000.00
CE Maracanaú Associação Comunitária do Coqueiral Projeto Costurar é Construir 45,200.00
CE Quixelô ICEQUI – Instituto Cultural e Econômico de Quixelô Rendas do Quixelô 57,792.00
CE Maracanaú Associação Beneficente do Alto Alegre Tecendo o Amanhã 35,200.00
DF Brasília Casa de Ismael – Lar da Criança Programa Primeiro Passo para o Trabalho 99,953.60
DF Sobradinho Obras Sociais do CEF Jeronimo Candinho Capacitando e gerando renda com produções audiovisuais 100,000.00
DF Brasília Viver Costurando Viver – Associação dos Voluntários Pró-Vida Estruturada 33,958.00
DF Recanto das Emas Cooperativa Habitacional do Recanto das Emas Comunidade Recanto Feliz 38,948.80
DF Brasília Instituto Comunidade Participativa Projeto Moda Jovem 99,431.00
GO Luziânia Obras Sociais da Sociedade Espírita Wantuil de Freitas Juventude em Marcha 100,000.00
GO Goiânia Associação de Materiais Recicláveis Beija Flor Reciclando Vidas 78,178.00
GO Goiânia Cooperativa dos Coletores de Material Reciclável A Ambiental Reciclando Cidadania 78,178.00
GO Goiânia Cooperativa dos Catadores de Material Reciclável "Reciclamos e Amamos o Meio Ambiente" – Cooper-rama Reciclagem e Solidariedade 78,178.00
GO Goiânia Obras Sociais do Centro Espírita Irmão Áureo Mercatudo do Irmão Áureo 100,000.00
MA São Luís Fórum de Desenvolvimento Local Sustentável da Vila Jaracaty Construindo para Cidadania 81,000.00
MA São Luís Associação Beneficente de Mães de Vila Nova Penteado Afro – Beleza Negra 60,949.16
MG Janaúba Associação Comunitária dos Apicultores de Janaúba Associação de Beneficiamento de Mel 99,855.00
MG São João da Ponte Associação Quilombola Brejo dos Crioulos Estruturação e consolidação das unidade de beneficiamento de mandioca, cana e arroz do Quilombo Brejo dos Crioulos 96,709.94
MG Jaboticatubas Educar e Capacitar para Crescer Grupo Amor e Caridade 100,600.00
MG Araçuaí Centro Popular de Cultura e Desenvolvimento – CPCD Projeto Quintais Maravilha - Hortas Sustentáveis 49,892.10
MG Itueta Conselho de Desenvolvimento Comunitário Córrego São Simeão Construção de Barraginhas 99,997.20
MG Bocaiúva Associação Comunitária de Morro Alto Unidade de Processamento de Mandioca – Morro Alto (MG)  98,967.15
MS Cassilândia Associação de Pais e Amigos dos Expepcionais APAE Irrigação e Estufas para Horta Comunitária 20,000.00
MS Campo Grande Obras Sociais Francisco Thiesen Projeto Brilhar Mais 2010 93,608.25
MS Campo Grande Obras Sociais Anália Franco Ampliação da Oficina-Escola de Marchetaria em Madeira Reaproveitada de Palete 96,928.42
MS Campo Grande Associação de Reabilitação Parceiros da Vida – Esquadrão da Vida Fábrica de Tijolo Ecológico 100,600.00
PB João Pessoa Associação de Cidadania e Inclusão Social – ACIS Projeto Reviver com Cidadania 38,927.00
PE Parnamirim Instituto Parnamirim Cidadão – IPC Parna-Service Refeições 96,862.72
PE Parnamirim Associação dos Agricultores e Piscicultores do Entremontes Pesca Artesanal do Entremontes 45,000.00
PE Parnamirim Associação dos Agricultores da Fazenda Dourado Pesca Artesanal – Fazenda Dourado 45,000.00
PR Mandirituba Cooperativa dos Produtores Rurais e Artesãos de Mandirituba Construção de galpão com 450m2 para a Cooperativa de Produtores Rurais e Artesãos de Mandirituba – Coopermandi  99,515.79
PR Iretama Organização Não-Governamental Mulher Jurema – ONG MUJUR Usina de Separação de Materiais Recicláveis 84,095.20
PR São João Conselho Comunitário de São João Melhorias na Ofina de Marcenaria 48,200.00
PR Curitiba, São José dos Pinhais e Campina Grande do Sul Capacitação Profissional para o Setor Hoteleiro e Modernização de Equipamentos ASEC – Associação de Promoção Social, Educação e Cultura 95,465.78
RN Natal Instituto Fal de Educação, Cultura, Meio Ambiente e Artes Transforme-se 96,000.00
RS Alegrete Cooperativa de Catadores de Resíduos Sólidos Reciclagem – Fonte de Renda e Preservação Ambiental 97,000.00
RS Bom Jesus Associação Beneficente Betesda de Bom Jesus Projeto Cozinha Popular 34,648.00
RS Porto Alegre Obra Social Imaculado Coração de Maria Jovem Valor 78,999.71
SC Xanxerê Fraternidade Cristã de Pessoas com Deficiência de Xanxerê – FCDX Escola da Cidadania e dos Saberes 30,673.50
SC Caçado AMAR – Associação Maria Rosa Ofinca de Artesanato – Bordando em Tela e Patchwork 25,518.90
SC Itapoá ONG Bridge International – Instituto para Promoção da Vida Ichtus – Rede de Reciclagem Artesanal da Pele de Peixe 57,105.62
SP Ribeirão Preto Associação dos Deficientes Visuais de Ribeirão Preto e Região Voz que Transforma – Radialismo e Locução como Foma de Humanização e Profissionalização de Deficientes de Ribeirão Preto 101,200.00
TO Nazaré Associação dos Apicultores de Nazaré Implantação de Agroindústria (Entreposto) para Beneficiamento dos Produtos Oriundos da Apicultura na Região de Nazaré (TO)  100,000.00
Total 46  3,508,777.84


Still in the same fiscal year, through a partnership between BB and the FBB, the II BB Conference of Citizenship Committees was held. This was a joint initiative with a training course in the access and uses of the Sinconv Convention/Agreement Portal, which uses a tool that modernizes access and controls public funding by means of agreements. Thus, new resources are provided to volunteers that offer the opportunity to increase access to funding for the execution of social projects. The participants may also acquire information allowing them to interact with knowledge multipliers in their home locations.

As a way to materialize the recognition for activities developed by volunteers, a new category, "Volunteers," was created. This is another initiative of the Bank — the Prêmio Valores do Brasil (Values of Brazil Award) — that is described in greater detail in its own topic below. In addition to being honored in a public event in the presence of more than 1,000 invited guests, the award winners were also offered tour packages to the Costa do Sauípe (BA) resort.


Financial Education


Understanding basic concepts about why, how and when to invest allows clients to make more intelligent choices. This is why Banco do Brasil has been investing in financial education since 2009 when, in partnership with Visa, it established the Financial Interactive Project on the bb.com.br/ourocard website. This is a game with three levels of difficulty that teaches the principles of personal finance and that can be played against the computer or against a friend.

In another initiative, in May 2010, the BB Ou­rocard card provided support for a VISA theater initiative, production of the play, "Practical Finance," presented at the CCBB-SP. The piece tells the story of two young people with different values and views, including different notions about how children and young people can manage their own financial life and their futures.

During the several stages of the Sub-21 Banco do Brasil Beach Volleyball Circuit in the cities of Campina Grande (PB), Santos (SP) and Cabo Frio (RJ), the Bank offered lectures about Financial Education to approximately 1,200 students enrolled in seven (college prep) high schools.

In Brasilia, seminars on this issue were taught at the INEI facilities (Asa Norte and Lago Sul) to target audiences from sixth grade (middle school) to first grade (high school).

These activities are part of the University Students Project 2010 and are designed to strengthen the relationship with youths and university students that attend sporting events, giving them the skills to make responsible and careful financial decisions.

Lectures were also given in the cities of Paraisópolis and Heliópolis (São Paulo). At each location four lectures were given with average attendance of some 300 persons. Topics such as banking and finance, health, nutrition and beauty were addressed.

In July 2010, the Financial Education page went on the air on Banco do Brasil's website, providing guidance and helpful hints on financial and investment planning. The site recorded more than 140,000 visits from startup through December 2010. In this space, visitors can access information about banking and finance and the sites of partners. It also offers helpful hints, such as Keeping My Accounts Current (Meu Bolso em Dia), offered by Febraban; the CVM's Investor Portal; How to Invest by Anbima; and Practical Finance offered by VISA.


Prêmio Valores do Brasil (Brazil Values Award)


As Part of Its Bicentennial Celebrations in 2008, Banco do Brasil established the Prêmio Valores do Brasil (Brazil Values Award) to recognize, reward, encourage and disseminate sustainable and scientific initiatives for the economic development of Brazil.

Run every two years, its first edition recognized 16 institutions for their work in Sustainable Economic Development and for the second edition, in 2010, 20 initiatives were selected from more than 5,000 successful experiments that took place in recent years at the BB, with the central theme of sustainable development. Based on the nomination of successful experiments, this effort is designed to strengthen and reinforce the position of the BB with regard to sustainability, while recognizing and reinforcing the work of employees, staff and partners throughout Brazil.

Employees, organizations that support or develop projects in conjunction with cooperatives, associations or NGOs and entrepreneurs throughout Brazil that developed projects related to sustainable development competed in the selection process. The selection of products was carried out in three stages: the first stage contained nominations by branches, regional managers and the conglomerate's overall organizations; the second stage was the pre-selection carried out by the Sustainable Development Unit of Banco do Brasil; and the third and final stage was carried out by a Technical Group composed of executives from the Departments of the Banco do Brasil, including the Banco do Brasil Foundation, under the supervision of KPMG.



Prêmio Valores do Brasil (Brazil Values Award) Winners – 2010 Edition

  • Environmental Education Category
    • Projeto Assuma seu Papel – Gecex Curitiba (PR)
      Partner organization: Associação de Apoio à Criança e ao Adolescente
    • Projeto Educação Ambiental – CSO Brasília (DF)
      Partner organization: Instituto Brasília Ambiental
    • Projeto Fitilhagem – Gepes Rio de Janeiro (RJ)
      Partner organization: Cooperativa Recooperar de Catadores de Materiais Recicláveis
    • Projeto Não Plante Pilhas – Gecex Porto Alegre (RS)
    • Projeto Óleo que Alimenta e Limpa – Agência Empresarial Oeste Paulista do Banco do Brasil em Bauru (SP)
      Partner organization: Supermercados Confiança

  • Affiliates Category
    • Projeto ADD Training – São Paulo (SP) Aliança do Brasil – São Paulo (SP)
      Partner organization: Associação Desportiva para Deficientes
    • Projeto Água Coletiva – Caetés, Itabaí, Manari, Pesqueira e Serra Talhada (PE)
      Brasilcap, Brasilprev, Brasilveículos e Aliança do Brasil
      Partner organization: Comitê de Cidadania dos Funcionários do Banco do Brasil
    • Projeto Escola Estadual Carlos Maximiliano – Brasilprev – São Paulo (SP)
      Partner organization: Escola Estadual Carlos Maximiliano
    • Projeto Morro do Juramento – Brasilveículos – Rio de Janeiro (RJ)
      Partner organization: ONG Gera Renda
    • Projeto Nós de Bolsa – Guapimirim (RJ) Brasilcap – Rio de Janeiro (RJ)
      Partner organization: Associação Guapiense de Integração Renovadora

  • Volunteer Category
    • Projeto Cisternas de Placas – Chapada Gaúcha (MG) e Coger (DF)
      Partner organization: Associação Comunitária Mãe Ana
    • Projeto Construção Barracão Agroindustrial – Agência Primeiro de Maio (PR)
      Partner organization: Associação dos Plantadores de Tomates e Produtos Hortifrutigranjeiros do Município de Primeiro de Maio
    • Projeto Fortalecimento da Estrutura Produtiva dos Grupos Vida e Preservação e Sabor do Cerrado do Assentamento Colônia I – Padre Bernardo (GO) – Dirag (DF)
      Partner organization: Associação dos Produtores Rurais do Projeto Colônia
    • Projeto Oficina de Panificação Vovó Meca – Goiânia (GO) – Aposentado do Banco do Brasil
      Partner organization: Obras Sociais do Centro Espírita Irmão Áureo
    • Projeto Pão da Vida – Agência Viçosa do Ceará (CE)
      Partner organization: Centro Espírita O Pobre de Deus

  • Regional Sustainable Development Category
    • Plano de Negócios de Comércio de Materiais Recicláveis – Agência Pirituba (SP)
      Partner organization: Cooperativa de Trabalhadores de Reciclagem e Beneficiamento Crescer
    • Plano de Negócios de Cultivo de Caju – Agência Assu (RN)
      Partner organization: Associação Projeto de Assentamento da Reforma Agrária de Novo Pingos
    • Plano de Negócios de Cultura do Açafrão da Índia – Agência Mara Rosa (GO)
      Partner organization: Cooperativa dos Produtores de Açafrão de Mara Rosa
    • Plano de Negócios de Hortifrutigranjeiros – Agência Bairro São Cristóvão – Chapecó (SC)
      Partner organization: Cooperativa da Produção Artesanal de Guatambu
    • Plano de Negócios de Pesca de Captura ou Extração – Agência Tefé (AM)
      Partner organization: Colônia dos Pescadores Z4 de Tefé


Relationship with NGOs, PIRGs, Associations and Cooperatives


As an organization strongly in support of local/regional sustainable development and a public policy agent, Banco do Brasil understands that its goals cannot be achieved without ongoing dialogue and proactive interaction with civil society and other stakeholders.

A healthy and respectful relationship with NGOs, PIRGs, neighborhood associations and community production cooperatives is at the center of the Banco do Brasil Foundation's action programs in the areas of health, culture and sports; in the Banco do Brasil's Agenda 21 initiatives; and in development projects of mutual interest, such as the Regional Sustainable Development (RSD) and Local Production Strategy.

Banco do Brasil also participates in sustainable development programs in partnership with governments, civil society and other organizations, both Brazilian and international, such as the Green Protocol, UN Millennium Development Goals, UN Global Compact, the Brazilian Pact Against Slave Labor, the Equator Principles, UN Women's Empowerment Principles, Sustainable Amazon Forum, Soy Moratorium, Pro Gender Equity, Carbon Disclosure Project, Businesses for the Climate Change, Carbon Efficiency Index (ICO2), and others.


BB promotes funds transfers through federal tax exemptions (Law 8,069/90) to Conanda (National Council for the Rights of Children and Teenagers/National Fund for the Rights of Children and Teenagers). This transfer is intended to promote professional certifications, materials preparation and the development of appropriate tools for children and teenagers being cared for by Conanda. BB resources dedicated to Conanda were used:

  1. to certify professionals in the Rights Guarantee System (SGD), in particular the network of rights boards and community councils, through continuing education strategies - Schools for Boards. These schools are a national activity geared toward academic training and development conducted in partnership with universities, training centers and others;
  2. to prepare and publish institutional and educational materials, such as the Children and Teenager Statute directive; and
  3. to develop, deploy and implement the Childhood and Teenager Information System (SIPIA) in a web-based version. The system is a computerized management tool, allowing for the systematic collection and processing of information concerning the rights violations against children and teenagers.
The use of funds reserved by BB for the National Fund has helped to gradually overcome the lack of preparation for the exercise of the functions of Community Councils and Rights Boards, with a view toward ensuring professional performance by those working to defend the rights of children and teenagers, with direct management of public resources.

According to the evaluation of the National Secretariat for the Promotion of the Rights of Children and Teenagers, this is a strategic and fruitful partnership in the structuring and strengthening of a sustainable public policy related to the Rights Guarantee System (SGD). Furthermore, the Secretariat emphasizes that the partnership with the BB and the products derived from it have also contributed to growth in the implementation rate of Community Councils (CTs) and Municipal Councils for the Rights of Children and Teenagers (CMDCAs) in Brazilian municipalities 2009 data shows that, for the total coefficient of municipalities, 91.4% for the CMDCAs and 98.3% for the CT.

More than being a part of the activities and initiatives of Banco do Brasil, recognition of the importance of civil society participation in its results can be found in its documents, such as the Code of Ethics, Governance Code and the Standards of Conduct..


Initiatives for People Affected by Natural Disasters


For natural disasters that occurred in 2010, Banco do Brasil promoted emergency initiatives that embraced customers, employees and impacted communities. All measures relate to an emergency plan developed by the bank.

Establishing accounts to receive donations and BB volunteer involvement in affected areas are some of the actions taken by the Bank. In addition, to enable continuity of service to customers, in the event of calamities or natural disasters, Banco do Brasil has standardized emergency procedures triggered by the declaration of a state of emergency or calamity by governmental authorities – measures that may be applicable to other, specific situations.

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